Marketing with Transactional Emails
Transactional emails are sent by companies to contacts, leads, or customers to facilitate or follow-up on an action the user has taken on their website. There are a variety of transactional email types such as
an order confirmation email or a thank you email for completing and action on the site, like signing up. Yet have you ever considered marketing with transactional emails?
Some transactional emails may serve as a simple confirmation, while others may prompt the recipient to take another action. These kinds of emails are essentially a way of confirming an action that the recipient has made on the website and can even communicate additional information relating to the action, such as cross-selling or a promotional offer.
Creating an effective transactional email is more than just confirming the action the user has taken, they actually also create fantastic marketing opportunities too. Transactional emails arent also reserved for e-commerce websites, they can be sent for any significant action or transaction regardless of whether money is changed or not. This is where a huge marketing opportunity lies. Transactional emails are usually sent immediately after the user has completed the action which signifies they are interested in your goods, services or trust your site to have made a purchase. Therefore, transactional emails are usually expected and have the highest open rate of all the various email types. So they are an amazing opportunity to provide additional information that you want your readers to know about. Such as a new product or service, cross-selling items relevant to their purchase or promoting an upcoming sale.
Therefore you should always make the most of transactional emails, don’t simply just confirm their action, take advantage of the great marketing opportunity.
You can read more about our email marketing services here.Read More