A Beginners Guide to Social Media & Blogging
Be it for personal use or business use, social media and blogs are fantastic platforms that allow you to create and share informative content, helping you to create a brand image. With our beginners guide to social media and blogging, we’ll help you to get started.
People tend to create blogs when they want to document their life, hobbies and travels etc. Aside from personal uses businesses have now started to harness blogs in similar ways as they look to build an audience by creating relevant content to promote their, brand product and services. With over three billion users worldwide, using blogging and social media is the perfect way to promote your brand and build your consumer audience.
WordPress is by far one of the best and most popular blogging platforms. The platform is relatively easy to use and there’s a wealth of resources online to help you create a WordPress blog with step by step instructions. To simplify things even further, it’s possible to host the blog with WordPress. You will also need a domain name which is your blogs URL or address, such as blog.com. There are several domain providers such as GoDaddy where you can purchase a domain name from, you should always check to see if your domain name is available before you start your branding process.
There are also plenty of plugins available for WordPress that can help you enhance your blog, such as Contact Forms, Spam Filters and Social Media Plugins. Regardless of whether the blog is for personal use or business use, we recommend installing a Google Analytics plugin which allows you to easily track the performance of your blog.
Google Analytics is a free tool which can give you insight into the way users find and use your blog, it also provides demographic information of the users such as age and gender, which can help you tailor your content to them.
If you’re blogging for business then you should do Keyword Research, which helps you discover search terms that your target audience is using. So that you can tailor your written content to include these keywords, improving your visibility on search engines.
Another method that can help improve the visibility of your blog is by increasing your domains authority. One of the easiest ways to do this is by sharing your blog posts on other relevant, quality sites, this also helps to drive more traffic to your blog.
Consistently posting content and engaging with your audience is the best way to grow your social following. Having a social icons plugin on your blog will also help, allowing readers a quick and easy way to access your social channels, and if they like what you’re sharing then they’re likely to follow you.
When you’re flicking through Instagram or Twitter feeds you’ve undoubtedly come across a variety of hashtags. Using relevant hashtags in your posts gives you a better chance of your content being discovered when users search for those hashtags.
If you’re a business you can also promote your social media challenges through email marketing, to remind or inform your email subscribers that your business has social media channels and what kind of posts they can expect to see on them.
If you’re posting for business then you should aim to post twice a day, one in the morning and one in the afternoon. One post could be promoting a product or service and the other could be relating to a relevant and interesting article. If you’re posting for personal use then feel free to post as much or as little as you like.
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