We understand that every business is unique, therefore we believe that every business should have a bespoke PPC Marketing strategy to maximise website traffic, conversions and return on investment (ROI). Therefore we always begin by getting to know your business and products or service before devising your custom strategy using a variety of PPC Marketing, such as Paid Search, Product Listing Ads and Display Ads.
You can reach your target audience more accurately and at a lower cost by using display advertising, rather than traditional advertising channels. You are able to easily monitor the users’ engagement and response with your business more closely than traditional advertising methods.
Display ads appear on third party websites next to content that is relevant to your products or of websites of interest to your target audience. Display ads could be banners, images, video and text.
The audience reach with display ads is extensive and the range of targetting methods allows the campaigns to appear to a very specific, highly relevant audience. Contextual targeting targets pages with specific keywords, while placement targeting targets specific websites or pages. In-market audiences and interest categories target users based on there web browsing activities, while topics and demographics can be used to target an audience based on information that Google has gathered from its users. Mobile apps can also be targeted with display ads and remarketing targets users who have previously interacted with your website, encouraging a return or to complete an abandoned cart purchase. Users can even be targeted based on the different stages of the conversion funnel.
The display ad campaigns that we will create for you will target the relevant target audiences for your products or services. For example, if you know your target audience is young women between the age of 25 and 34 with children, who are sewing fans with interests in cooking and reading crime fiction novels you could target them using programmatic display ads.
To devise your display ad strategy we begin by establishing your goals and researching your target audiences. We then create a campaign focused on achieving your targets and key performance indicators.