We understand that every business is unique, therefore we believe that every business should have a bespoke PPC Marketing strategy to maximise website traffic, conversions and return on investment (ROI). Therefore we always begin by getting to know your business and products or service before devising your custom strategy using a variety of PPC Marketing, such as Paid Search, Product Listing Ads and Display Ads.
Paid search drives traffic to your website by showing relevant and targeted ads on search engine result pages (SERPs) when customers search for related keywords. You only pay a fee each time someone clicks on your ad to visit your site, pay-per-click (PPC).
Paid search has an almost instant impact and can give you first-page results on search engine result pages, sending immediate traffic to your website. However, paid search can be incredibly competitive so, in order to maximise your success, it is essential to utilise data analysis tools, and paid search best practices to create a strategy that works for your business.
Our expert team of paid search professionals each hold a wealth of experience, placing them in a strong position to produce an effective paid search strategy for your business. We commence by getting to know your business so that we can clearly define objectives. Then we build a strategy that delivers your campaign targets and key performance indicators (KPIs).
The greatest advantage of paid search advertising and PPC management is the ability to make changes to a campaign at any level and see the impact instantly, allowing you to keep testing and optimising your performance.
Knowing what to change when and how is vital to PPC optimisation, which requires data, the more the better. It also requires intuition and experience when there’s not enough data to make knowledgeable decisions. Evaluating your competitors is a key marketing activity, with paid search this means analysis. Analysing the keywords they rank for, how much they’re spending, the way their ads are written, their call out extensions and the content of their landing pages. Allowing you to identify your position in the marketplace and learn from your competitors’ tactics to improve your own campaigns. To guarantee that you are getting the most from your strategy, we also look at the content of the ads, seasonality and market trends.
While every strategy that we create is bespoke to the business, at the heart of each strategy we ensure that we monitor your campaigns on a daily basis and implement optimisation techniques where necessary to boost the performance to achieve the best possible results.
Creating a strategy is not something that we just consider at the start of each project, but something we regularly review against the business goal, market trends and seasonality and data attribution analysis. We believe that no claim should be considered without testing it first. Therefore, we conduct comprehensive ad reviews, landing page reviews and dissect campaigns to study them and make the necessary improvements. Creativity is also a vital part that needs to be considered that can have huge impacts on click-through-rate which no amount of data analysis can provide, so we regularly review the ads to ensure they contain that creative spark.