Basic principles of SEO include; websites being built in a search engine friendly way. However, website content should be created with the user in mind first and foremost, with keywords as a secondary focus. Recently the presence and frequency of brand or business name mentions and links in social media content have increasingly become more considered by Google when determining where a site link or piece of content should rank within the search engine result pages.
Continual updates to search algorithms, real-time search and social cues form part of the ever-changing world of SEO, making it more and more challenging for businesses to keep up. Our skilled team of SEO specialists apply their expertise, forward-thinking methods and latest technologies to your organic search strategy, ensuring that your business stands out from the crowd and overshadows your competitors.
Obviously, it is essential for users to be able to find your site easily on search engine results pages, although organic search is about more than good rankings. Through highly relevant traffic which is targeted to specific landing pages to create conversions, you can achieve a good ROI.
The technical side of search engine optimisation is the basis of a successful SEO strategy. Our skilled organic search team can review the on-page elements of your site, including your coding, content and use of technologies. We will then advise you on the necessary improvements that need to be made, or implement them for you on your behalf.
A fantastic way to drive geographically-relevant traffic is with local SEO listings, using specifically targeted local pages. Creating a local organic search strategy will help get your business in front of your target audience. If Google knows that your web page is local and of course, relevant to the user, it is more likely to favour your website over competitors, no matter how established they may be.
When Google determines whether to show a local listing for a site and where to rank it, it considers external location signals, on-page signals, inbound link signals, social signals and review signals. This demonstrates how important it is to have a local SEO search strategy specific to your website, ensuring that you are sending the right message to Google, especially for locally based businesses. We can create a competitive local search strategy to drive local visitors to your business.
The highest search volumes tend to come from short-tail generic search terms, ranking highly for these terms can drive high volumes of traffic to your website. However, they are the most difficult search terms to rank highly for and require a website’s authority score to be particularly high. This can be tackled by using a long-tail search term strategy which drives targeted traffic to your site.
Long-tail search terms are typically less competitive, offering websites with lower authority better rankings. Usually containing three or more words and more detail such as product name, colour and sizes etc. long-tail search terms are usually searched for when a consumer id further along the conversion process and are more likely to convert than a short tail generic search term, making them more valuable.
With digital assistants on the rise such as Siri and Alexa, long-tail search terms are now even more relevant, as voice searches tend to be longer, therefore optimising your content for long-tail and conversational searches is important.
Launching a correctly researched, long-tail search term SEO strategy targeting high converting, niche keywords and adding relevant content to your website, is an extremely powerful tactic for increasing the overall organic visibility, traffic and sales of your website.
One of the most important elements of SEO is the links that point directly back to your site. They help to build a profile for your site and add authority to it. The more high quality and relevant links that are pointing directly to your site, the more likely you are to rank higher for keywords on a search results page.
Higher positions on the search engine results pages will increase organic search performance and likely increase conversions, but what if you have links but they aren’t working such as 404 errors? That’s why incorporating link reclamation into your SEO strategy is essential.
Link reclamation is the method of distinguishing existing mentions of your website across the web and taking action to gain a backlink from the content. This tactic provides an instant return because the hard work is often done in terms of getting content about your business on the web. The value of this content can be increased by introducing or fixing a backlink and making sure that the backlink will pass Authority, Trust and Relevance as per Googles latest Guidelines. When you have found erroneous links there are usually 2 types of link reclamation; broken link reclamations and unlinked mentions.
Broken link reclamation is a process where we identify existing links across the web to your site that are broken or no longer direct to your website correctly. This typically occurs when the author removed the link form content, the linked page no longer exists (404) error, the linked page gets redirected (301) or the linked page is no longer indexed on Google.
This is a process where we use several tools to identify existing links across the web that are now broken and no longer direct a user to your website correctly. When the issue has been identified we can contact the author to fix the link on their webpage or create a redirect so the user is sent to the correct page on your website.
Unlinked mention reclamation is a method where we identify content where your business name or website have been mentioned in the content of a webpage but no link to your website is included. Once we have found these mentions we can contact the webmaster or author to request that they include a backlink to your site.
Mobile SEO has never been more important as Google now uses the mobile experience of a site to help calculate rankings instead of the desktop version, making the responsiveness of your website even more crucial. Websites that are difficult to use on mobile devices have higher bounce rates, as does slow load times, users typically abandon a site if they have to wait more than three seconds for it to load, all of which Google takes into account when determining rankings.
Following an extensive review, we will be able to make recommendations to improve your mobile SEO strategy to boost your search visibility. Some of which may include a responsive design which is recommended by Google. Responsive design uses CSS3 to tailor how your pages are displayed based on the device that users are using. This allows you to avoid redirects, which can reduce link value, or the need for a separate URL, which can cause duplication issues.
Another method may be dynamic serving which provides users with a different version of the page depending on the device that they are using. Your site responds automatically and without a separate URL which avoids duplication issues and it allows you to create bespoke content for mobile users.